StellaVision Episode 23

Stellavision episode 23 - OCTOBER 30th 2020

BRAND SEO: THE HORRORS OF A POOR BRAND SERP PRESENCE

*Note, this episode received a special halloween treatment!

Google Search is often one of the first places your brand is experienced—but are you actively controlling that experience? Strong SEO enables brands to own the keywords that include their brand name, product names, or domain name. These keywords convert at a higher rate than non-brand terms, are harder for the competition to own or steal, and are generally easy to maintain.

Brandon Heagle, Chief Digital Officer, and John Morabito, SEO Director, presented what Brand SEO is and the effect it can have revenue, branding, and awareness. Using case studies, this episode included the horrifying things that can occur if Brand SEO is neglected.

Additional highlights included:

• How to ensure your site ranks for your brand name across Google
• Common problems we find in Google search results for brand terms
• How to address these issues