---
title: Re-Watch StellaVision Episode 24
description: Re-watch StellaVision Episode 24 | Swiftwick CMO Joanna Mariani on Winning Through Adversity
image: https://www.stellarising.com/hubfs/Ep24_SV.jpg
---

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# StellaVision Episode 24

## **Stellavision episode 24 - NOVEMBER 13th 2020**

## swiftwick cmo joanna mariani on winning through adversity

**How one brand drove buzz, gained sales—and won an award!—during a pandemic**

Stella Rising client Swiftwick is committed to creating “the best socks you’ll ever wear,” sustainably produced in the U.S. **We were thrilled to have Joanna with us to **discuss **driving digital during COVID-19, mastering the online/in-store balance, ecommerce goal setting, and capitalizing on pandemic silver linings.**

Highlights included:

- - How COVID-19 changed Swiftwick’s approach to digital marketing
    - The type of planning necessary for successful digital campaigns
    - How our SEM team implemented a multi-layer approach to maximize the results of a key television segment (and won a 2020 U.S. Search Award)

**Thank you for watching StellaVision!**

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