StellaVision Episode 24

Stellavision episode 24 - NOVEMBER 13th 2020

swiftwick cmo joanna mariani on winning through adversity

How one brand drove buzz, gained sales—and won an award!—during a pandemic

Stella Rising client Swiftwick is committed to creating “the best socks you’ll ever wear,” sustainably produced in the U.S. We were thrilled to have Joanna with us to discuss driving digital during COVID-19, mastering the online/in-store balance, ecommerce goal setting, and capitalizing on pandemic silver linings.

Highlights included:

• • How COVID-19 changed Swiftwick’s approach to digital marketing
  • The type of planning necessary for successful digital campaigns
  • How our SEM team implemented a multi-layer approach to maximize the results of a key television segment (and won a 2020 U.S. Search Award)