StellaVision Episode 25

Stellavision episode 25 - NOVEMBER 20th 2020

INTEGRATED SEARCH & SOCIAL: HOW BEAUTY BRANDS CAN DOMINATE DIGITAL IN Q4

73% of consumers plan to shop more online this holiday season. Consumers are seeking value, shopping earlier, and often hoping to support mission-focused brands. Retailers need to respond with strong digital tactics, relevant messaging, and superior customer service. Jessica Ortiz, Associate Director SEM, and Cara Tucker, Associate Director Social, offered their insights for helping beauty brands stand out in what will likely be the biggest online shopping season ever.

Highlights included:

• How to respond quickly to shifts in consumer shopping behavior
• SEM strategies to employ with Cyber Week looming
• The effect that a delayed Prime Day will have on the rest of Q4
• Best practices for rising above the noise on social
• A discussion on Black Friday—is it dead?