StellaVision Episode 26

Stellavision episode 26 - February 5th 2021

Amazon trends 2021: what you need to know to scale successfully

On the heels of a massive Q4, Amazon continues to draw and convert consumers, who are increasingly dependent on the marketplace. Rina Yashayeva, VP of Marketplace Strategy, discussed challenges and opportunities for brands on the platform—as well as her insights into 2021 business success.

Highlights included:

• What January's top search terms show us about consumer behavior
• Amazon shifts on reviews: how to approach the new policy
• Navigating inventory quantity restrictions for Sellers
• Increased focus on Amazon advertising, with an emphasis on display advertising: how to adapt and align with Amazon
• How you can stand out amid intense competition in 2021