Stellavision episode 27 - APRIL 1st 2021
THE COOKIeless future: what to do now and what happens next
Brandon Heagle, Chief Digital Officer, presented a debrief on the upcoming privacy changes consuming the digital marketing world. Brandon addressed what these changes mean for brands, actions to take immediately, and solutions to plan for. Gain a big-picture perspective on how to tackle the changes and challenges ahead.
Highlights included:
- History and context, to understand how we got here
- Impacts on measurement, targeting, and personalization
- Predictions for a world post-cookie
