Stellavision episode 29 - MAY 14th 2021
PREPARED FOR PRIME DAY: get ready for amazon's big event
Amazon—which just blew past Q1 earnings expectations—has shown pandemic dominance and will soon own 40% of all U.S. ecommerce sales. Prime Day 2021 will be a massive event, but there are pitfalls for unprepared brands. Two of our Amazon experts led a presentation on the latest updates from Amazon as well as the best practices to implement.
Highlights included:
- Timing
- Operational preparation, including overcoming inventory hurdles
- Promotions: types, how to execute, and what to plan for
- Retail Readiness: optimizing your brand for the big event
