StellaVision Episode 30

Stellavision episode 30 - AUGUST 12th 2021

DRIVING COMMERCE WITH FACEBOOK VIDEO

Video inspires engagement, sparks brand loyalty, and provides a way for CPG brands to break through. Right now, social commerce is key for brands; video drives critical digital experiences while sparking in-store sales. Katherine LaViscount, Partner Manager, Facebook, addressed the new CPG and beauty discovery consumer behavior Facebook is seeing, while offering fresh insights on how video can help brands grow both on- and offline.

Highlights included:

• Using In-Stream Auction and In-Stream Reserve to spark awareness, bolster brand voice, and engage target audiences
• IG TV and Reels: assessing the opportunity and fueling engagement
• How digital video can support in-store buying