StellaVision Episode 31

Stellavision episode 31 - september 17th 2021

ACING AMAZON Q4 2021

How brands can win on Amazon during holiday 2021. Beth Mattix, Senior Marketplace Account Manager, provided a checklist of the steps leading to a successful Q4 on Amazon. Beth covered need-to-know deadlines, plus smart approaches to retail readiness and promotional strategies, so brands can easily map their way to a stellar selling season. 

Highlights included:

• What we learned from Black Friday and Cyber Monday 2020
• How vendors and sellers can optimize inventory
• Getting retail ready: how to optimize listings, approach reviews, prepare content and creative, and implement a holiday refresh
• Key advertising calendar milestones to optimize Black Friday/Cyber Monday, holiday, and post-holiday