StellaVision Episode 32

Stellavision episode 32 - NOVEMBER 19th 2021

UNDERSTANDING AND FORECASTING THE ROI OF SEO

John Morabito, VP of SEO and award-winning SEO expert, delivered a deeper understanding of organic traffic. SEO drives an average of 60% of total traffic and 40% of all conversions for our clients; savvy SEO can be a huge revenue opportunity for brands. John dove into how your brand can better forecast a return on SEO investment and analyze the efficacy of your organic marketing.

Highlights included:

• • Keyword-based forecasting: what it is—plus, developing the practice for your brand
  • Linear forecasting: how to use existing traffic and revenue data to forecast organic traffic 
  • Understanding the real value of "free" organic traffic and how SEO strengthens other digital media channels 
  • Understanding the cost of inaction