StellaVision Episode 33

Stellavision episode 33 - DECEMBER 3RD 2021

THE STATE OF CTV WITH THE TRADE DESK

Walker Linares, Director, TV, at The Trade Desk, addressed the astonishing growth of connected TV and the opportunity for brands to reach receptive consumers. Stella Rising has vast experience collaborating with The Trade Desk to reach new audiences and unlock growth for brands; we were excited to have Walker as a StellaVision guest, presenting on how your brand can tap into the shift to connected TV.

Highlights included:

• • Consumer behavior/adoption: how consumers are spending their (streaming) time and how CTV adoption has accelerated
  • The changing CTV Landscape: Walker will address how major networks are evolving their TV strategy to include streaming
  • Bringing data driven decisioning to CTV: analytics and data allow brands to direct investment to high-performing online audiences
  • Measure what matters: how your brand can gain granular insight into the consumer journey with path to conversion reporting

This big picture view of the CTV landscape is ideal for brands with big growth goals looking to intelligently reach and engage consumers through connected TV ads.