Rina Yashayeva, VP of Marketplace Strategy, led a discussion on how you can intelligently (and realistically) set revenue goals on Amazon. Amazon U.S. retail ecommerce sales are predicted to rise 18.3% in 2022, to $445.31B: Rina made sense of that growth and explained how your brand can be a part of it.
Accurate Amazon revenue goal setting relies on inventory positioning, sufficient ad budgets, and product launches, which Rina will explore in detail. Her presentation also included a broader view on how to maximize 2022 growth, based on 2021 performance.
Additional highlights included:
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