StellaVision Episode 34

Stellavision episode 34 - JANUARY 28TH 2022

 

Amazon forecasting: plan the future

Rina Yashayeva, VP of Marketplace Strategy, led a discussion on how you can intelligently (and realistically) set revenue goals on Amazon. Amazon U.S. retail ecommerce sales are predicted to rise 18.3% in 2022, to $445.31B: Rina made sense of that growth and explained how your brand can be a part of it.

Accurate Amazon revenue goal setting relies on inventory positioning, sufficient ad budgets, and product launches, which Rina will explore in detail. Her presentation also included a broader view on how to maximize 2022 growth, based on 2021 performance.

Additional highlights included:

  • Key Advertising features for 2022
  • Additional growth opportunities: what to look out for
  • Top brands that dominated 2021 in the beauty and vitamin sectors

Thank you for watching StellaVision!