THE ABCs of NFTs
Non-fungible tokens (NFTs) are not new—they have been around for nearly a decade—but in 2021, users and brands woke up to a new realm of NFT possibilities. NFTs are pieces of data in a digital ledger—and while that sounds unexciting, the ownership and exclusivity they provide have spurred a wave of popularity—and opportunity.
Our Chief Digital Officer, Brandon Heagle, presented a StellaVision episode breaking down the potential of NFTs for your brand. Brandon covered not only the basics but also his thoughts on the future.
Highlights included:
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