---
title: Re-Watch StellaVision Episode 36 | Stella Rising
description: Re-watch StellaVision Episode 36 | Life After Sweatpants with Google
image: https://www.stellarising.com/hubfs/social-suggested-images/www.stellarising.comhubfsStellaVision%20Ep%2036%20-%201200x675%20-%20LK.jpg
---

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# StellaVision Episode 36

## **Stellavision episode 36 - MAY 13TH 2022 **

LIFE AFTER SWEATPANTS WITH GOOGLE

Rachel Eisenberg, Senior Agency Development Manager at Google, presented Google’s take on how consumer habits are changing brand impact strategies. Rachel unveiled **new Google insights into consumer behaviors** and how brands can connect with those new habits across key verticals. Connected TV’s growth is a huge part of the new landscape, and so Rachel also covered fresh data on YouTube, discussing how brands can grow via that critical channel.

Highlights included:

- Summary of key consumer findings across verticals as consumers move toward the New Normal
- 5 consumer truths for 2022
- The boom of Connected TV

**Thank you for watching StellaVision!**

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