StellaVision Episode 36

Stellavision episode 36 - MAY 13TH 2022 

LIFE AFTER SWEATPANTS WITH GOOGLE

Rachel Eisenberg, Senior Agency Development Manager at Google, presented Google’s take on how consumer habits are changing brand impact strategies. Rachel unveiled new Google insights into consumer behaviors and how brands can connect with those new habits across key verticals. Connected TV’s growth is a huge part of the new landscape, and so Rachel also covered fresh data on YouTube, discussing how brands can grow via that critical channel.

Highlights included:

• Summary of key consumer findings across verticals as consumers move toward the New Normal
• 5 consumer truths for 2022
• The boom of Connected TV