StellaVision Episode 37

Stellavision episode 37 - JUNE 3RD 2022 

PREPARED FOR PRIME DAY

Prime Day 2022 arrives at an interesting time: Amazon stumbled in Q1 and experts are predicting economic uncertainty over the next few months—but consumers have maintained strong spending and will likely be highly interested in a sale. We expect Amazon to battle fiercely for consumer attention and dollars in July, setting Prime Day 2022 up to be a success. In this StellaVision episode, Beth Mattix, Associate Director, Marketplace, provided brands with a checklist—all the steps to take to outshine the competition and drive revenue.

Highlights included:

• Timing: what we know now
• Operational preparation, including overcoming inventory hurdles
• Promotions: types, how to execute, and what to plan for
• Retail Readiness: optimizing your brand for the big event
• Advertising: how the platform has grown and how to prepare for a surge in competitor spending