StellaVision Episode 38

Stellavision episode 38 - JULY 22ND 2022 

THE IRL GEN Z REPORT: HEAR FROM THE GLIMMER COMMUNITY

At Stella Rising, our Glimmer research community powers first-party, qualitative insights. For the first time, we brought Glimmer members to StellaVision so they could tell us themselves how they’re thinking, shopping, and feeling. Hosted by our CMO, Marlea Clark, our Gen Z panel addressed inflation, changes in shopping behaviors, the in-store experience, exciting brands, and general outlook.

The discussion also touched on:

• Long-term pandemic repercussions: how will the COVID experience define—or not define—Gen Z?
• Favorite categories for discretionary spending
• The balance of in-store vs. online for Gen Zers right now
• How important is it for a brand to be values-based?