StellaVision Episode 39

Stellavision episode 39 - AUGUST 26th 2022 

THE STELLA PULSE: CHANGING ECONOMIC TRENDS & Q4 EXPECTATIONS

Understand how macroeconomic trends are impacting new consumer behaviors. In this StellaVision webinar, Kerri Krom, Research and Insights Director, addressed how forces like inflation and fluctuations in supply and demand are sparking change in consumers—shifts like buying products as soon as they are available, swapping brands, and pulling back. Kerri dove into creative ways that brands can add value, spark engagement, and ignite nostalgia, tapping into what consumers are asking of brands right now. This StellaVision episode also featured our expectations for the holiday shopping season.

This 30-minute conversation focused on:

• The market forces changing shopping behaviors
• What “add value” means to consumers now
• What's happening in DTC right now
• Our predictions for Q4 consumer spending