StellaVision Episode 4

Stellavision episode 4 - APRIL 24th 2020

Beauty Blooms Via E-Commerce

Beauty is back in the minds of consumers, and beauty e-commerce has become a bright spot in the current climate. Two stellar experts, Amanda Zajac, VP Beauty, and Rina Yashayeva, VP Marketplace Strategy, covered what’s happening to the beauty category online, via e-commerce and Amazon. What are consumers searching for, what are the new beauty behaviors, and how can brands strengthen digitally to engage consumers?

In this episode of StellaVision, Amanda and Rina covered:

• • New data pointing to the resurgence of beauty e-commerce and what we are seeing within our Stella client portfolio
  • Which segments beauty consumers are particularly interested in right now
  • How brands are uniquely connecting with their audiences via virtual experiences
  • What happened this week on Amazon