StellaVision Episode 42

Stellavision episode 42 - AUGUST 24th 2023

ALWAYS ON AMAZON: PREPARING FOR PRIME DAY 2 AND Q4

Prime Day continues to drive increased consumer spending and grow in popularity, proving to be a successful homegrown holiday for Amazon. Over 45% of consumers planned their purchases in advance for July's event. In fact, Prime Day has become more frequent, with rumors of yet another new event in 2024. Watch as Beth Mattix, Director of Retail Accounts, explains how to excel during Amazon events, both in Q4 and beyond, to ensure that your brand is always prepared to make the most of these occasions and shine on the platform.

This discussion focused on:

• Top takeaways from July's Prime Day event: We discussed shoppers' engagement, identifying the most effective strategies, and evaluating the performance of Amazon Advertising.
• Timing: We shared the latest information on upcoming Q4 events and the possibility of another Prime Day in Q1 2024.
• Operational preparation for big events: Learn how to overcome inventory challenges and ensure smooth operations.
• Promotions: Understand the different types of promotions, how to effectively execute them, and plan accordingly.
• New tools for success: the offerings from Amazon to have on your radar.