StellaVision Episode 6

Stellavision episode 6 - may 8th 2020

An update from google

We were excited to get an update from our partner, Google, on this week’s episode of StellaVision. Tatiana Blanco-Bertolo, ADM at Google, reviewed how Google Tools can help small and medium-sized businesses through challenging times, along with new data from YouTube, and beauty and CPG category insights. Anthony Vespucci, SVP Retail & Business Services, offered insights on how Google has supported his recent client successes.

This week’s StellaVision covered:

• • How to use search trends, Find My Audience, Think with Google, and Audience Analysis
  • Messaging ideas based on new consumer trends
  • Impact of COVID-19 on time with YouTube, with detail on which categories consumers are most interested in
  • Best practices for display media during uncertain times