StellaVision Episode 7

Stellavision episode 7 - may 15th 2020

Today's e-commerce landscape: an updated look

Because COVID-19’s impact on business evolves so rapidly, Brandon’s presentation offered the latest on the effects on e-commerce, new benchmarks that brands need to understand, and trends from the Stella Rising portfolio. These unprecedented times call for frequent updates and quick pivots; accordingly, Brandon reviewed the need-to-know metrics and strategies that are winning in the new digital landscape.

Highlights included:

• Media supply and demand trends
• Key channel-level KPIs, where they stand, and how they have changed
• Takeaways aggregated from our Stella Rising client work
• Strategies to execute on in today’s climate