---
title: Re-Watch StellaVision Episode 8
description: "Re-watch StellaVision Episode 8: Insights from an Indie-Beauty Founder"
---

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# StellaVision Episode 8

## **Stellavision episode 8 - may 22nd 2020**

## INSIGHTS FROM AN INDIE-BEAUTY FOUNDER: A Q&A WITH ROCHELLE WEITZNER OF PAUSE WELL-AGING

A true leader in the indie-beauty space, Rochelle Weitzner founded Pause Well-Aging, a line of science-backed skincare for all three stages of menopause. As Rochelle is a breakthrough leader in normal times, it is unsurprising that she is steering her company through the COVID-19 pandemic with strength, innovation, and smart business insights. At Stella Rising, we are thrilled to work with this fantastic client, and were excited to have Rochelle on StellaVision.

In a Q&A with Rina Yashayeva, VP of Marketplace Strategy for Stella Rising, Rochelle discussed:

- - How COVID-19 has affected her indie-beauty brand
    - The digital channels—from Amazon to e-commerce—that have provided the most value
    - How forging ahead with marketing has helped Pause Well-Aging succeed in the current climate
    - Advice for other indie-beauty brands

**Thank you for watching StellaVision!**

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