StellaVision Episode 8

Stellavision episode 8 - may 22nd 2020

INSIGHTS FROM AN INDIE-BEAUTY FOUNDER: A Q&A WITH ROCHELLE WEITZNER OF PAUSE WELL-AGING

A true leader in the indie-beauty space, Rochelle Weitzner founded Pause Well-Aging, a line of science-backed skincare for all three stages of menopause. As Rochelle is a breakthrough leader in normal times, it is unsurprising that she is steering her company through the COVID-19 pandemic with strength, innovation, and smart business insights. At Stella Rising, we are thrilled to work with this fantastic client, and were excited to have Rochelle on StellaVision.

In a Q&A with Rina Yashayeva, VP of Marketplace Strategy for Stella Rising, Rochelle discussed:

• • How COVID-19 has affected her indie-beauty brand
  • The digital channels—from Amazon to e-commerce—that have provided the most value
  • How forging ahead with marketing has helped Pause Well-Aging succeed in the current climate
  • Advice for other indie-beauty brands