StellaVision Episode 9

Stellavision episode 9 - june 5th 2020

ACCELERATING SOCIAL SELLING: HOW FACEBOOK SEES BEAUTY RIGHT NOW

Social selling is especially critical for beauty brands right now, so we were excited  to welcome our partner, Facebook, to StellaVision. Matt Rice, Client Partner at Facebook, discussed how beauty brands can adapt to the current environment, engage consumers, and drive e-commerce through social media. Matt addressed new consumer behaviors he’s seen through Facebook data, while offering ways to create intimate experiences online.

Among additional topics:

• • Best practices for accelerating e-commerce via Facebook and Instagram
  • Using AR and other tools to replicate IRL experiences online
  • Conversational commerce on Facebook and Instagram
  • Data-driven ideas for creating strong beauty experiences digitally