Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later, represents 25.9% of the United States’ population and currently contributes $44 billion to the American economy. Although they might not be buying your products yet, their media habits, influence, and consumption behaviors will impact your marketing in the not-so-distant future. Get ahead of the curve, and meet Generation Z.
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