Amazon Marketing Cloud Analytics That Turn Insight Into Action
Standard reporting tells you what happened. Amazon Marketing Cloud (AMC) tells you why it happened and what to do next. At Stella Rising, our accredited AMC team unlocks cross-channel paths, audience overlap, and true incrementality so your brand budgets move to what actually works. We turn complex data into clear, actionable strategy.
WHAT WE DO: AMAZON MARKETING CLOUD ANALYTICS
Deep Insights That Drive Smarter Retail Media Decisions
Our AMC expertise goes far beyond surface-level reporting:
- Clean-Room Analyses
Path-to-purchase mapping and channel interaction insights that standard dashboards can't reveal - Incrementality Frameworks
Geo-based tests, holdout groups, and sequence analysis to measure true lift - Cohort Discovery
Identifying high-value audience segments based on behavior, not assumptions - Frequency Optimization
Finding the optimal exposure levels that drive conversion without waste - Creative & Format Insights
Understanding which messages and placements truly influence purchase decisions - Query Library & Dashboards
Reusable analyses and executive-ready visualizations - Experimentation Calendar
Structured testing roadmaps that feed directly into media and content strategy
HOW WE ACTIVATE AMAZON MARKETING CLOUD INSIGHTS
Frame the Questions, Design the Answers
We start by framing the business questions that matter most: Where is waste hiding? What sequence converts new-to-brand customers most efficiently? Which audience cohorts deserve premium CPMs?
Then we design analyses that can answer these questions credibly. We assemble data from Sponsored Ads, DSP, and relevant retail signals, building queries and experiments that isolate incrementality, surface audience overlaps, and quantify optimal frequency and creative combinations.
Insights aren't left in spreadsheets. We operationalize findings into clear changes: budget shifts, targeting rule adjustments, and content priorities. The next campaign cycle reflects what we've learned rather than repeating last month's plan.
AMAZON MARKETING CLOUD DELIVERABLES
Executive Readouts, Query Libraries, and Experimentation Roadmaps
You'll receive an executive readout that translates technical findings into business actions your leadership team can act on immediately.
We provide a reusable query library aligned to your KPIs and an AMC dashboard that tracks core metrics over time, making ongoing analysis efficient.
Our experimentation calendar documents what we'll test next, how we'll measure success, and how results will flow into media planning and content development.
AMC RETAIL MEDIA MEASUREMENT & OUTCOMES
Achieve Efficient Growth Through Amazon Marketing Cloud Insights
Success in AMC looks like higher new-to-brand percentage, better assisted conversion rates, tighter frequency bands that eliminate waste, and lower blended customer acquisition cost relative to contribution margin.
We distinguish correlation from causation and call out when data is inconclusive, keeping decisions honest and scalable. The goal isn't just insights. It's sustainable, profitable growth driven by truth, not assumptions.
Ready to Unlock Deeper Insights?
Amazon Marketing Cloud reveals the hidden patterns in your customer journey. Let's turn those insights into competitive advantage.