Exclusive Beauty Research: Unmasking the Beauty Consumer

Exclusive insights from stella rising

 

In our proprietary research, Unmasking the Beauty Consumer, we uncovered exclusive insights into how women shop for beauty today.

It’s no secret that the beauty path-to-purchase is changing—rapidly. The way women access and experience beauty is more dynamic and varied than ever before. Trends and product innovation are driving women to experiment with different products and brands and challenging their loyalty to any of them.

Unmasking the Beauty Consumer includes findings with detailed insights on how women shop for beauty, with a special look at how consumers shop the major beauty channels and how your brand can win her lasting love.

The white paper you’ll discover:
  • What inspires women to try new brands and products
  • How she shops for beauty at Amazon, Ulta, mass, drug, and department stores
  • How to build buzz that gets your brand noticed
  • Tips for reducing risk at retail
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Stella Rising is the leading independent marketing services agency for women-focused brands. We provide emerging and ambitious brands with the insights, access, & strategy to reach women at every media touchpoint.

Get our white paper, "Unmasking the Beauty Consumer" now!

Download the Report