A recent study found that among the almost 2 billion moms worldwide, 50% felt that marketers don’t understand them! Brands can do a better job of reaching these highly influential consumers by empathizing with them, empowering them, and speaking to them in an authentic way. Our infographic, Understanding the Emotional Impact of Motherhood, dives into the complex emotional life of moms so brands can better understand how to relate to them.
Do you want your brand to make an impact with women? Contact us today to learn how to market to women and how we can offer strategic insight into the many ways that women interact with media throughout their day.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.