This Wednesday, March 30th at 3:30PM, join Social Media Marketing Director for Flying Point Digital and Women’s Marketing, Jenna Manula, and Senior Vice President/Publishing Director for Cosmopolitan and Seventeen, Donna Kalajian Lagani, for an in-depth look at how bloggers and vloggers have changed the way consumers shop for beauty products and how they keep on top of the hottest fashion trends.
Influencer marketing has proven to be an essential social media strategy for beauty and fashion brands. Consumers under 32 spend 30% of their social media time digesting peer written content. When it comes to purchasing decisions, 68% of consumers trust online opinions from other consumers, while 47% of U.S. readers consult blogs to find new trends.
Both Ms. Kalajian Lagani and Ms. Manula have a deep understanding of the beauty and fashion world with relation to influencer marketing. With over 20 years of marketing and sales experience at Cosmopolitan, Ms. Kalajian Lagani has worked with a long list of celebrity influencers, as well as makeup and fashion web sensations. Known for its female empowerment, Cosmopolitan gives beauty, love, health, and fashion tips to more than 17 million readers a month.
As the director of Social Media Marketing at Flying Point Digital and Women’s Marketing, Jenna Manula works with many beauty clients such as Jane Iredale and Paula’s Skin Choice, where influencers play a key role in brand awareness and social media strategy.
Learn about the power of influencers on consumers, how they impact overall marketing and social media strategy, and how various influencer outreach strategies could work for your brand.
Stella Rising is the top independent media, marketing services, and business consulting firm for rising star brands. We drive growth through our insights framework, understanding of the consumer and brand landscape, and extensive experience in beauty, food, health, and retail.