As a result of continued client expansion, we are looking for a Director, Client Strategy to join our team. This newly created position serves as the primary client contact and owner of end-to-end client communications accountable for developing strong client relationships, serving as a trusted advisor and ensuring client satisfaction. Leads the client’s business and translates the client’s marketing objectives into actionable next steps to effectively lead the holistic campaign strategy and development of plans. The right candidate must be able work proficiently in a fully remote environment.
As Director, Client Strategy, you will:
Use a data-first approach and leverage research, insights, and implications to shape the holistic strategy and channel planning
Develop client presentations and other communications that are clear and persuasive
Provide thorough analysis of campaign performance, lead optimizations across all channels to ensure campaigns are optimized to meet client business objectives
Scope and define project parameters based upon campaign objectives to develop SOWs and profitable fee structures
Provide governance and strategic oversight on the planning, buying and reporting functions, and be accountable for all deliverables produced by the team
Work collaboratively and interdepartmentally to manage workflow, ensuring flawless and timely execution
Lead the growth and retention of client portfolio with incremental/upsell opportunities
Supervise the daily functions, development, and growth of junior team members, offering training, feedback, and guidance as needed
Ownership of clients’ budgets across all media channels, inclusive of full year revenue, and gross margin. Provide regular updates to management
Immerse yourself in the client’s business and develop the knowledge base needed to become a key strategic partner
Own the media strategies and forecasts developed to achieve client’s revenue/sales targets across all digital platforms (Performance)
Assess and recommend research that will uncover category and/or consumer insights that will impact the client's business and shape communications strategy
To be highly successful in this role, you will have the following core skills/talents/attributes:
Clearly identify media's role within the marketing process and articulate roles and responsibilities
Extensive knowledge of planning with the digital advertising landscape; inclusive of programmatic, Display/Video, Social, SEM, mobile, Amazon and other digital channels
Well versed in IAB ad specs, and other moderating councils and standards in the digital ecosystem
Solid understanding of digital advertising technology, ad-serving platforms, DMPs, DSPs, attribution measurement
Proficient working with digital reporting tools including (i.e., DoubleClick Campaign Manager, Google Analytics)
Excellent analytic skills to confidently evaluate and optimize campaign performance and deliver insights to clients
Innovative thought leader who seeks out industry changes and emerging trends or opportunities with technology and data, and can incorporate them into actionable media plan elements
Confident and strong presentation skills
Experience/knowledge in on-demand or ecommerce related technologies (Performance)
Substantial experience implementing and optimizing data-driven, targeted marketing campaigns, investing in biddable media, designing and measuring A/B tests
Experience developing acquisition and performance marketing strategies including all paid media channels and SEO
Excellent writing, communication and presentation skills
Manage a team to consistently and successfully deliver execution of complex programs
Proven ability in recruiting, building, managing and leading a powerful marketing team
Listen and react quickly to resolve issues and identify opportunities within the department and internal channels
Qualifications:
Bachelor’s degree in Marketing, Communications, Technology or related field is preferred
Experience in managing campaigns, driving demand and optimizing pipelines
Experience developing acquisition and performance marketing strategies including all paid media channels and SEO
Entrepreneurial personality and passion for success
Ability to manage, coach and develop a team
Combination of strategic thinker and willingness to roll up your sleeves
Excellent writing, communication and presentation skills
Stella Rising is a women-led company that prizes diversity, creativity, hard work and intelligence, while keeping warmth, balance and human understanding at the core of our values. Named an Ad Age Best Workplace 2022 and Inc Best Workplace in 2021 and 2022, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, and Summer Fridays.If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com or fill out the form on this page.
Due the volume of candidates, we will only contact qualified candidates. EOE
