CONTENT & SOCIAL SEARCH STRATEGIST

Stella Rising is the leading marketing and media agency for spirited, high-growth consumer brands and service companies. We combine deep category expertise with a data-driven approach and a passion for elevating the brands people love most.

We’re looking for a Content & Social Search Strategist to help advance our content marketing practice through stronger processes, smarter strategy, and high-quality execution. In this role, you’ll manage content strategy for your own set of client accounts while also helping improve how our team works by creating and refining Content Standard Operating Procedures (SOPs) and training newer team members. This position will also incorporate advanced knowledge of how users search within social platforms (e.g., TikTok, YouTube, Instagram), and how to optimize existing social content and ideate new content for organic discoverability and search visibility within those ecosystems. This is a great fit for someone who is confident executing content strategy and production deliverables end-to-end, enjoys building scalable processes, and is ready to grow into deeper strategic ownership. The right candidate must be able work proficiently in a remote environment but love getting together in person with clients, the team, and at our company sponsored events. 

Regular Responsibilities but not limited to:

Strategy + Client Ownership

• Own content strategy for a portfolio of client accounts, ensuring goals are met through effective planning and execution
• Develop content strategies that align with client business objectives and drive measurable results
• Guide content from ideation through production, approval, distribution, measurement, and ongoing optimization
• Collaborate with writers, SMEs, designers, developers, and marketing stakeholders to deliver cohesive content programs
• Ensure content meets quality standards and aligns with brand voice, tone, and guidelines

 Content Production + Optimization

• Execute keyword research, content planning, and SEO optimization
• Create content briefs that include keyword targeting, competitor insights, and internal linking recommendations
• Edit and optimize content from writers, content creators, and subject matter experts
• Identify opportunities to refresh or improve existing content to increase organic traffic and engagement

Social Search 

• Identify social search queries, trends, and high-intent behavior relevant to client industries and goals. 
• Audit existing social content (e.g., TikTok videos, YouTube videos, social posts) to identify opportunities for improved search visibility based on platform-specific ranking factors. 
• Optimize metadata for social platforms, including captions, keywords, tags, hashtags, descriptions, titles, sounds, and text overlays, to increase organic discoverability. 
• Develop platform-specific optimization frameworks that help content surface for targeted search queries within social apps. 
• Partner with client content and social teams to develop and implement strategies that improve ranking potential without requiring the creation of new assets. 
• Monitor organic search rankings and visibility and provide performance insights and actionable recommendations. 
• Stay current with platform algorithm updates, social search behaviors, and trending keywords within short-form and video-first ecosystems. 

Reporting + Performance Storytelling

• Build and present performance reporting that tells a clear story of what’s working, what’s not, and what to do next
• Track and report on key performance indicators (KPIs) to measure content success
• Use analytics and performance data to inform future strategy and optimization decisions

SOPs + Team Enablement

• Develop, refine, and document SOPs to improve content strategy and production workflows
• Create new SOPs and deliverables as client needs and industry trends evolve
• Train newer team members on processes, best practices, and strategy execution
• Provide guidance and support that contributes to junior team member growth

Continuous Improvement

• Stay up to date on SEO, content marketing, UX, and emerging technologies
• Integrate basic UX principles into content strategy to improve user experience and engagement

Required Skills & Qualifications

• 3–4 years of experience in content marketing and/or SEO (preferred)
• Proven track record of meeting or exceeding KPIs for client accounts
• Strong writing and editing skills (writing samples required)
• Hands-on experience with keyword research tools and optimization best practices
• Deep understanding of platform-specific search behaviors on TikTok, YouTube, Instagram, and other social discovery tools. 
• Experience optimizing content for social search (e.g., TikTok SEO, YouTube SEO), including metadata, keywords, hashtags, and on-video text optimization. 
• Ability to conduct social search keyword research using platform-native search suggestions, trend tools, and third-party social listening tools. 
• Strong understanding of how social algorithms rank content based on watch time, engagement velocity, relevance signals, sounds, and audience behavior. 
• Familiarity with analyzing performance through TikTok Analytics, YouTube Studio, and other platform dashboards to identify optimization opportunities.
• Strong communication skills (written and verbal), with confidence presenting work to clients and internal stakeholders
• Bachelor’s degree or equivalent relevant experience preferred
• Basic understanding of UX principles and how they influence content performance

Stella Rising is a women-led company that prizes diversity, creativity, hard work and intelligence, while keeping warmth, balance and human understanding at the core of our values. Named an Ad Age Best Workplace for four consecutive years and an Inc. Best Workplace for five consecutive years, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, plus Summer Fridays. If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com or fill out the form on this page.

Due the volume of candidates, we will only contact qualified candidates. EOE

THIS COMPANY IS AN EQUAL OPPORTUNITY EMPLOYER

Salary Range: $75,000 - $85,000