CONTENT STRATEGIST

Stella Rising is the leading marketing and media agency for spirited, high-growth consumer brands and service companies. We combine deep category expertise with a data-driven approach and a passion for elevating the brands people love most.

As Content Strategist you are responsible for independently managing your own clients’ content strategies across search engines and AI answer platforms. This role requires a high level of confidence in executing content production and strategy deliverables — including the use of AI-powered tools and GEO (generative engine optimization) best practices — though you may not yet be managing direct reports. You will work closely with senior leadership to ensure all content aligns with client objectives and industry best practices, and you will contribute to the continuous improvement of our content processes, integrating UX principles, SEO, GEO, AI-enabled workflows, and content marketing best practices into your work.

Regular responsibilities but are not limited to:

• Independently manage the content strategy for your own set of clients, ensuring their goals are met through effective planning and execution.
• Build and present comprehensive reports that tell a compelling story of the client’s content performance and strategy outcomes.
• Develop content strategies that align with client goals and / or drive measurable results across search and AI-driven discovery.
• Execute content production tasks, including keyword research, content planning, briefs, and optimization.
• Independently integrate AI-powered tools into your workflow for keyword discovery, briefing, content optimization, and performance analysis, with strong judgment on responsible use.
• Apply and advance GEO best practices to drive visibility across AI answer platforms such as ChatGPT, Perplexity, and Gemini.
• Build and maintain a scalable, structured content architecture aligned with agency standards that improves content discovery, comprehension, and conversion, ensuring content is both search-ready and AI-ready for each client account.
• Extend organic visibility strategy to platforms that influence LLM responses, including communities and forums such as Reddit, Quora, YouTube, and LinkedIn.
• Collaborate with content creators, web developers, subject matter experts, and marketing teams to align strategies with client business goals.
• Ensure all content meets high-quality standards and adheres to client brand guidelines before approval and distribution.
• Track and report on KPIs, and use analytics tools to make data-driven decisions that optimize future content strategies.
• Integrate UX principles into content strategies to enhance user experience and engagement.
• Manage the content lifecycle comprehensively, including planning, production, approval processes, distribution, performance measurement, and content maintenance.
• Stay up to date on industry trends, best practices, and emerging technologies in content marketing, SEO, GEO, and AI search.

Required Skills and Qualifications:

• Proven track record of meeting or exceeding KPIs for client accounts.
• Advanced experience in content marketing and/or SEO.
• Strong writing skills demonstrated by a portfolio of relevant writing samples.
• Knowledge of keyword research tools and techniques to support optimization.
• Working knowledge of generative AI tools for content ideation, drafting, optimization, and analysis, with strong judgment on responsible use.
• Familiarity with GEO and how content performs across AI answer platforms such as ChatGPT, Perplexity, and Gemini, plus comfort building AI-enabled content workflows.
• Strong analytical skills, with the ability to interpret data and metrics to optimize content performance.
• Excellent communication skills, both written and verbal, including presenting to clients and stakeholders.
• Understanding of UX principles and content architecture.
• Self-motivated and able to work proficiently in a remote environment.
• Bachelor’s degree or related experience preferred.

Stella Rising is a women-led company that prizes diversity, creativity, hard work and intelligence, while keeping warmth, balance and human understanding at the core of our values. Named an Ad Age Best Workplace for four consecutive years and an Inc. Best Workplace for five consecutive years, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over 7 weeks of PTO, plus Summer Fridays. If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com or fill out the form on this page.

Salary range: $75,000 - $85,000 DOE

Due the volume of candidates, we will only contact qualified candidates. EOE