The beginning of the new decade offers an ideal time to get a big-picture sense of how women are feeling today. To many, this moment feels like a grand opportunity to be their very best selves, and we were curious about their thoughts and priorities. Our new research offers insight into how the female consumer is feeling and thinking, highlighting both what she’s excited and concerned about. We end with a Stella Summary on the ramifications for brands.
We focused on the female consumer in 2020 due to her outsized influence on brands across myriad industries. At Stella Rising, we power our digital marketing and media expertise with a thorough understanding of consumers; research is at our core.
Download your copy of our Stella Snapshot, How Women are Feeling in 2020, through the form on this page.