As 77% of U.S. adults report that they are “actively trying to improve their health in some way,” the term health and wellness has become a comprehensive, pervasive mindset. Consumers now consider health and wellness holistically; accordingly, a wide range of industries is affected and disrupted by the health and wellness trends. Filled with the inspiration and motivation that a fresh decade brings, consumers will seek simplicity, push past taboos, and accept the brands that cater to their health and wellness, both mental and physical this year.
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Source: Mintel, 2019