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As 77% of U.S. adults report that they are “actively trying to improve their health in some way,” the term health and wellness has become a comprehensive, pervasive mindset. Consumers now consider health and wellness holistically; accordingly, a wide range of industries is affected and disrupted by the health and wellness trends. Filled with the inspiration and motivation that a fresh decade brings, consumers will seek simplicity, push past taboos, and accept the brands that cater to their health and wellness, both mental and physical this year. 

Discover the 2020 health and wellness trends white paper by downloading your free copy now.

Source: Mintel, 2019



Health & Wellness Trend Report