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Health & Wellness Trends

Health and Wellness Trends Report

New Stella Intelligence report: how consumers are thinking about health and wellness and the trends we expect to last. We take a broad view of the $1.5T global wellness market and how it’s being defined by consumers and brands, while presenting new Gen Z-specific research. From getting outside to trying therapy, Gen Zers told us how they prioritize wellness right now—plus, which brands excite them most in the space. This report also highlights the new consumer-led trends we’re seeing in health and wellness, with our predictions on how they will shape the category.

See what matters to health and wellness consumers now by downloading the free report through the form on this page.

Preview the Table of Contents


  1. How Gen Z Is Thinking About Health and Wellness


  1. Under (Less) Pressure
  2. Join the (Wellness) Club
  3. The Microbiome—But with a Ph.D.
  4. Wellness at Work

Looking for our 2021 Health and Wellness trends? Find them here.