Infographic | Amazon to Ulta

Not so long ago, when had two choices when it came to buying skin and hair care products: department stores for prestige brands, and drug stores for mass. Today, there are a growing number of retailers and e-tailers vying for her attention—and with so many brands and places to shop, the path-to-purchase has never been more fragmented. In our proprietary research, Unmasking the Beauty Consumer, we uncover exclusive insights into how women are shopping for beauty at retail.

Women’s Marketing is the leading marketing services agency for brands targeting women. We offer a strong history of providing emerging and ambitious established brands with the insights, access, & strategy to reach women at every media touchpoint.

Get our FREE Infographic, Amazon to Ulta: How Women Discover and Shop for Beauty at Retail now!