Two Digiday Media Buying & Planning nominations this year means our measurement work is making waves—and we are so excited to be recognized once again!
The nominations speak to our analytics excellence, tackling challenges that standard approaches can't solve:
- Best Use of Media Mix Modeling: Our MMM work for Covered California has grown into a living, adaptive measurement ecosystem. What began as an industry-leading triple-MMM framework evolved to tackle retention. As federal funding uncertainty reshaped the healthcare landscape, scenario modeling gave the team a strategic playbook before disruptions hit.
- Best Use of Data: For Big Y, a beloved regional grocery chain, we built an MMM from scratch—one capable of capturing what most models miss entirely: local radio DJ endorsements, community outreach events, college game sponsorships, and other brand-defining touchpoints that resist easy measurement.
The Digiday Media Buying and Planning Awards recognize companies and campaigns that have excelled in the modern media landscape—driving measurable results and deeper consumer connections. We're honored to be recognized alongside industry leaders, and deeply grateful to the Covered California and Big Y teams for trusting us with work that matters.
Sign up for our newsletter to be the first to know when winners are announced!
COMMENTS