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Stella Rising Tapped to Lead E-Commerce Strategy for Vitamin World

17 Jul 2019 Elizabeth McHugh

in Media, Retail, Strategy

Stella Rising is excited to announce that we will lead the e-commerce strategy for Vitamin World, a retail and wellness lifestyle company with a vibrant, 40-year history. Our efforts for Vitamin World will focus on transforming the company’s e-commerce sales through strategy and execution across Amazon, Google, social channels, and SEO.

Frank Conley, CEO of Vitamin World, noted that Stella Rising was chosen due to our, “expertise in driving e-commerce growth, leveraging digital media to drive store traffic, deep understanding of the consumer, and…unique ability to execute across the major performance channels, including Amazon, Google, and Facebook/Instagram." For decades Vitamin World has provided consumers with the highest quality nutritional products; this choice represents a strong next step in their digital evolution.

Regarding the announcement, Stella Rising CEO Andrea Van Dam remarked, “We support Vitamin World’s brand mission of encouraging healthy living across the globe and look forward to help drive their strong growth plans." Our mission is to connect brands with the consumers who will love them, and Vitamin World will join a wide range of Stella Rising partners such as Skechers, Hain Celestial, Johnson & Johnson, Drybar, Power Crunch, and First Aid Beauty.

At Stella Rising, we pride ourselves on a client-first, problem-solving mindset. From propelling fast growth to moving product off the shelf, our areas of expertise drive solutions and revenue for brands. We are thrilled to partner with Vitamin World, an incredible company that provides amazing wellness solutions for global modern consumers.

Media Retail Strategy