Viral Campaign for Vital Farms Calls "BS" on Egg Industry

Women's Marketing client, Vital Farms, recently launched a new campaign, which breaks down confusing egg industry lingo and educates consumers on the difference between cage-free and pasture-raised eggs. We’re proud to be handling the brand’s media strategy and execution, which includes a focus on driving online video views at scale using YouTube and social as the primary platforms. The campaign was a a collaboration between the brand's creative agency, Preacher, and PR agency, The Door. 

Read more about the campaign on AdAge or Creativity Online.