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Mom Bloggers: Their Influence & Reach



Moms have always relied on the wisdom of other mothers for product recommendations and parenting advice. Beyond the playground, Mom Bloggers have become a trusted resource for learning about the latest brands and products. Today, there’s an estimated 4.3 million Mom Bloggers in the U.S. and brands are increasingly turning to them to introduce products and services to the 12.4 million American women who read blogs.

Inside, you'll learn:

  • Why mom bloggers are so influential among Millennial Moms
  • How marketers can work more effectively with them
  • Who influences mom bloggers...and why
  • Their favorite social platforms
  • Tips for influencer marketing success

Download the report