Today, ”healthier” lifestyles are the rule, not the exception: in 2018, the natural and organic category grew 6.5%, with the food and beverages segment reaching about $145 billion in sales. The adoption of wellness as a core value is reflected in conversation throughout the social media landscape, where Americans are routinely discussing topics such as alternative protein sources and “mindful” workouts.
Who is the Natural Food & Beverage Consumer?
To understand what “natural” means to this important consumer and how it will it affect what she’s eating, drinking and buying, for herself and her family in 2019, Stella Rising combined a deep social listening exercise with insights from Glimmer, our social community.
Stella Rising is the leading media and marketing agency for rising star brands. Get our 2019 white paper, "Natural Food & Beverage Trends" now, and connect with us for more cutting-edge insights on how we can turn your food or beverage brand into a superstar.