StellaVision Episode 43

BEYOND THE HYPE: USING AI TO DRIVE GROWTH IN PAID SEARCH, SOCIAL, AND SEO

Hype or hope: Can generative AI actually amplify your brand? Three Stella Rising experts shared their strategies for driving efficiencies for some of our most successful ecommerce brands. While AI is not new, advances in generative AI are—we discussed how, as we near Q4, brands can apply the best tactics across paid search, social, and SEO.

This discussion focused on:

• Paid Search
  • We’ve used various aspects of AI for years, so what’s really new in the space and how can it help us drive growth?
  • What to expect from Google as generative AI advances
• Paid Social
  • How AI can support brands during Q4, when budgets are at their annual peak and ad copy, creative, and landing pages need quick iteration
  • Using AI to save time with custom conversion tags and pixels—plus, assessing competitor landing pages
• SEO
  • How we’re using generative AI to solve for technical SEO challenges, content production, and strategy