
StellaVision Episode 44
StellaVision Episode 44 - December 19, 2024
DEMYSTIFYING MEASUREMENT
In a world where marketing budgets are under intense scrutiny, understanding the right analytics methodology isn't just an advantage—it's your competitive lifeline.
Zafreen Zerilli, our SVP of Analytics & Customer Insights, led an exclusive deep dive that will transform how you approach marketing measurement. This isn't another generic webinar—this is your strategic roadmap to unlocking precisely which analytics approach will catapult your brand's performance in 2025.
What You'll Discover Watching This:
🌟 Precision Targeting: Decode the exact analytics methodologies that match your unique business challenges
🌟 ROI Optimization: Learn how to select and implement analytics tools that directly translate to bottom-line growth
🌟 Strategic Insights: Navigate complex marketing landscapes with confidence, turning data into decisive, profitable actions
Methodologies Demystified:
- Data Driven Attribution
- Ad Platform Attribution
- Media Incrementality
- Market Mix Modeling
In just 35 minutes, you'll gain the expertise to:
- Cut through data noise
- Eliminate wasted marketing spend
- Develop laser-focused strategies that drive measurable results
Who Should Attend:
- Marketing Leaders
- Brand Managers
- Media Strategists
- Analytics Professionals
Thank you for watching StellaVision!