StellaVision Episode 46

TIKTOK ON UNLOCKING THE POWER OF SEARCH ADS

Via this special StellaVision episode with TikTok we explored their new Search Ads offering—with a special incentive for first movers.

Search behavior is evolving rapidly:

64% of Gen Z has shifted to using TikTok as their search engine. They're not just scrolling for entertainment—23% start searching within 30 seconds of opening the app, and 61% discover new products they actually buy.

The challenge? Most brands are still treating TikTok as a brand awareness driver and missing the search opportunity

The solution? TikTok's new Search Ads allow brands to appear when consumers are actively looking for answers.

Your Expert Panel for this Webinar:

• Ximena Dergal, Agency Partnerships Manager at TikTok
• Jessica Ortiz, VP of SEM at Stella Rising
• Andrew Halfman, Director of Social at Stella Rising

🌟 Revenue-driving strategies: Turn TikTok browsers into buyers with precision targeting

🌟 Complete control toolkit: Master keyword targeting, bid strategies, and auction insights that actually move the needle

🌟 Creative frameworks: Proven approaches to make your ads irresistible in search results

🌟 Exclusive incentive: Details on TikTok's limited-time ad credit for Stella Rising clients (new and existing)

This is your chance to get ahead of a game-changing new format—watch now!

 

Who Should Watch:

• Digital Marketing Professionals & Media Buyers
• SEM & Paid Social Specialists
• Ecommerce & DTC Brands
• Anyone focused on performance-driven advertising

Thank you for watching StellaVision!