Retail Media Advertising That Delivers Precision and Scale
Retail media advertising isn't one-size-fits-all. It requires strategic architecture, real-time optimization, and the ability to activate across the full funnel. At Stella Rising, we plan and execute sophisticated campaigns across Sponsored Ads, DSP, video, and streaming TV to drive efficient, incremental sales. Whether you're defending your brand on search, conquering competitor territory, or building awareness through programmatic display, we architect media that delivers measurable results.
WHAT WE DO IN RETAIL MEDIA ADVERTISING
Full-Funnel Activation Across Retail Media Platforms
Our advertising services span lower-funnel search tactics and upper-funnel storytelling:
Sponsored Ads (Search & Display)
- Conquest, defense, discovery, and ASIN-level targeting strategies
- Sponsored Brand and Sponsored Brand Video creative development
- Landing experience optimization and Store routing
- Query sculpting, negative keyword strategies, dayparting, and budget pacing
- Seasonal and tentpole accelerators with preheat and post-harvest planning
- AMC-informed testing for true lift and new-to-brand impact
DSP (Programmatic Display, Video & Streaming)
- Prospecting and retargeting using retail signals like views, searches, and purchase behavior
- Display, online video (OLV), connected TV (CTV), and audio across brand-safe inventory
- Audience layering by category, competitor, in-market behavior, and lifestyle
- Frequency and recency controls, creative sequencing, and suppression rules
- AMC-connected measurement and incrementality testing
HOW WE MANAGE RETAIL MEDIA CAMPAIGNS
From Campaign Architecture to Continuous Optimization
We translate your business goals into precise campaign architecture, organizing by intent, margin, and lifecycle stage so every dollar has a clear job.
For Sponsored Ads, keyword and ASIN targets are layered to capture known demand and uncover new growth opportunities, while negative strategies prevent cannibalization. We build Sponsored Brand and Sponsored Brand Video assets that match intent and drive shoppers to curated Store or PDP experiences.
For DSP, we architect audiences around real behaviors that predict purchase, not just broad demographics. Prospecting builds qualified reach using category and competitor signals. Retargeting respects frequency and recency to avoid waste. Creative sequences ladder from education to urgency, tuned to shopper stage and ad placement.
Once campaigns are live, optimization is continuous. Bids, budgets, placements, and queries adjust daily to real-time signals. Weekly, we test hypotheses across match types, creatives, and landing paths. Monthly, we zoom out to reallocate spend by retailer, category, and SKU profitability. AMC insights feed back into targeting to prioritize cohorts that convert net-new customers.
RETAIL MEDIA STRATEGY DELIVERABLES
Strategic Blueprints and Actionable Insights That Drive Growth
You'll receive a media blueprint that documents campaign structure, budget allocation, guardrails, and test plans. Creative specifications, copy, and routing rules are packaged for efficient approvals.
For DSP, we provide an audience strategy that outlines logic, creative narratives, supply preferences, brand-safety parameters, and measurement design, including holdouts or geographic splits when feasible.
Our dashboards don't just report numbers. They highlight what changed, why it changed, and what we'll do next, turning data into decisions rather than overwhelming you with metrics.
Weekly insights packages for DSP connect exposure to downstream behaviors like search lift, Store visits, and assisted conversions, making upper-funnel investment feel tangible.
RETAIL MEDIA MEASUREMENT & OUTCOMES
Balancing Efficiency, Profitability, and Scalable Growth
We balance efficiency with scale. Near-term reads focus on ROAS, TACoS, rank lift on priority terms, and share of voice. Over time, we elevate quality metrics like new-to-brand rate, incremental revenue, and blended customer acquisition cost versus margin.
For DSP, we optimize to cost per exposed purchaser, new-to-brand lift, branded search lift, aided conversion, and efficient reach. As learning accumulates, we codify winning paths and apply them to new launches, seasonal pushes, and emerging customer cohorts.
The result? Media strategies that support profitable, durable growth instead of short-lived spikes.
Ready to Amplify Your Retail Media Performance?
Whether you're looking to dominate search or scale awareness through programmatic, we build media strategies that move the metrics that matter.