Retail Media Competitive Analysis That Reveals Your Advantage
You can't win if you don't know where you stand. Our proprietary Stella Scorecard reveals how your brand stacks up against competitors across every dimension that matters to marketplace performance. More importantly, it shows you the fastest path to win with a prioritized action plan built on data, not guesswork.
WHAT WE DO TO ANALYZE RETAIL MEDIA BENCHMARKS
Comprehensive Benchmarking Across the Digital Shelf
The Stella Scorecard evaluates your competitive position across critical dimensions:
- Share of Shelf & Search Visibility: How often your products appear for high-intent searches versus competitors
- Content Quality & Retail Readiness: Scoring PDP optimization, A+ content, image quality, and catalog completeness
- Review Health: Rating volume, velocity, sentiment, and response rates compared to category leaders
- Pricing & Promo Posture: Analyzing your pricing strategy and promotional cadence relative to key rivals
- Media Presence & Share of Voice: Benchmarking paid search visibility and upper-funnel media investment
- Opportunity Map: Projected impact and effort scoring for every improvement area
HOW WE CONDUCT RETAIL MEDIA COMPETITIVE ANALYSIS
Ingest, Score, and Translate Competitive Data into Actionable Insights
We ingest your brand catalog and a curated set of competitors, then score every dimension that influences marketplace success. Automated scoring reveals patterns at scale, while analyst quality assurance adds category-specific nuance.
We translate scores into actionable insights: the keywords that will unlock rank, the content gaps suppressing conversion, the pricing or promotional behaviors undermining brand perception, and the media plays that will expand visibility without wasting budget.
The result is a prioritized roadmap sequenced to deliver quick wins first, followed by foundational changes that build long-term competitive advantage.
RETAIL MEDIA SCORECARD DELIVERABLES
Interactive Dashboards and Action Plans That Elevate Your Competitive Position
You'll receive an interactive dashboard and concise PDF that visualize where you lead and where you lag across all competitive dimensions.
The opportunity heatmap estimates lift potential and implementation effort for each recommendation, making prioritization straightforward.
A 90-day action plan assigns owners, milestones, and KPIs to each initiative, making it easy to move from insight to execution without ambiguity.
Ready to Benchmark Your Brand's Competitive Position?
Know where you stand. Know where to win. Let's build your competitive roadmap.