Win the Digital Shelf with Optimized Retail Media Content That Converts
Your product detail pages are more than listings. They're your storefront, your sales team, and your first impression all rolled into one. At Stella Rising, we combine deep retail keyword intelligence with elevated creative to improve rank, click-through, and conversion across your entire catalog. Whether you're optimizing for Amazon, Walmart, Target, or any major retail platform, we build content that performs where it counts.
DATA-DRIVEN RETAIL MEDIA CONTENT STRATEGY
Start with Diagnosis, End with Results
We begin with a diagnostic that blends search data with merchandising reality. Our team reviews your category, competitor positioning, and current PDP performance to pinpoint high-impact fixes. Often, a handful of SKUs and keywords drive outsized results.
From there, we build a keyword map organized by shopper intent: problem-solving terms, use cases, ingredients, and features. This map becomes the foundation for copy and visuals that align with the terms that matter most.
Creative direction follows. We design image stacks that educate quickly, craft benefit-led bullets that reduce friction, and build A+ and Store modules that tell a cohesive brand story across your product line.
Once live, we run structured tests on headlines, secondary images, comparison charts, and page length to isolate what truly moves conversion. Quarterly refreshes keep your content aligned with seasonality, review trends, and rank shifts so your investment compounds over time.
RETAIL MEDIA CONTENT DELIVERABLES
Clarity, Strategy, and Execution-Ready Assets
You'll receive a narrative content plan that explains the "why" behind each choice: the search opportunities we're targeting, the conversion barriers we're removing, and how creative supports both.
We provide:
- Keyword maps and content briefs per SKU
- Ready-to-publish copy and asset specifications with visual guidance
- Wireframes, design comps, and module rationale for A+ and Store content
- A CRO roadmap that documents test hypotheses, launch cadence, and decision rules so future updates are deliberate, not reactive
DIGITAL SHELF OPTIMIZATION & MEASUREMENT
Metrics That Indicate Durable Growth
We judge success by the signals that matter: organic rank improvement on priority queries, rises in click-through rate and conversion rate, revenue per PDP, and review velocity and quality.
Early weeks focus on indexing and rank movement. As data accumulates, we analyze page-level conversion, image engagement, and the ripple effect into branded search. We call out which components are carrying the lift and which need rework, so your content investment grows stronger with every cycle.
Ready to Elevate Your Content Strategy?
Great content doesn't just fill a page. It drives discovery, builds trust, and converts browsers into buyers. Let's optimize your retail presence for sustainable growth.