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Senior Manager, Paid Social Role

SENIOR MANAGER, PAID SOCIAL

Stella Rising is seeking a highly motivated Senior Manager, Paid Social to support the maintenance and growth of social media services across beauty, CPG, and retail and business services. The right candidate should be customer centric, data driven, detail oriented, and possess a love for storytelling. With a core focus on social advertising, influencer activation, content planning, and North America-based execution, this role will be integral the company's efforts to acquire new social media clients, drive profitable growth, and generate cutting-edge, social media best practices.

The Senior Manager, Paid Social, will be part of a dynamic, fast-paced team that relies on strong cross-functional relationships and excellent judgment. The Senior Manager will be tasked with developing coherent ongoing communication strategies across channels, overseeing channel communities with collaboration as well as driving key 360 initiatives in the social space (e.g., key product launch, brand campaigns, influencer activations). In building these strategies, this leader will leverage brand DNA and assets, consumer trends, new technologies, best practices, and innovation.

Regular responsibilities include but are not limited to:

    • Day-to-day management of the client roster, including the development of proactive strategies and tactics, managing all steps necessary for their implementation, and the measurement of their effectiveness
    • Build/Support the continued evolution of the agency’s social media offerings by partnering with the client leads and other team members in updating social media strategy guidelines, capabilities, and departmental assets
    • Align and collaborate with the vertical's client management and integrated media teams to support accounts across their respective social channels (Facebook, Instagram, YouTube, Pinterest, Snapchat)
    • Prepare and deliver clear, professional, client communications regarding social strategy and reporting insights
    • Ensure the client’s social media posts and media plans are of the highest quality, make full use of new and emerging technologies and practices, and represent the values and priorities of the agency
    • Manage client’s paid media campaigns across Facebook, Instagram, Snapchat, Pinterest, Twitter, and LinkedIn; optimize media spend based on business objectives
    • Use Google Analytics, NetBase, SimplyMeasured, Facebook Insights and other social tools to drive channel insights
    • Analyze channel performance and translate data into actionable recommendations that can be presented to clients and team members in weekly, bi-weekly, and monthly reports
    • Benchmark channel performance and initiatives within our core categories
    • Track & synthesize ongoing trends in social media to ensure we are best in class

    Required Skills & Experience:

    • Bachelor's degree
    • Position requires 4+ years of social media (organic and paid) experience
    • Demonstrated ability to execute and optimize social media advertising campaigns across Facebook, Instagram, Pinterest, Snapchat, Twitter, and LinkedIn Ads; Facebook Blueprint Certification is a plus!
    • Must possess pro-active critical thinking skills and the ability to take initiative, anticipate next steps and offer recommendations and solutions with strong written and verbal communication skills
    • Should be a self-starter and have a keen ability to work on multiple projects and lead a team
    • Must be professional team-player, flexible, positive, engaged, responsible, creative and willing to continually learn with the potential and desire to assume increased responsibility
    • Must be organized and highly detail-oriented, double-checking work with unprompted follow-through
    • Analytically strong with proven ability to demonstrate data interpretation capabilities as it relates to real time marketing
    • A solid understanding of appropriate posting techniques on each social platform
    • Experience using listening & reporting tools like Facebook Insights, NetBase, Simply Measured and Google Analytics
    • Must be proficient in Microsoft Word, Excel, PowerPoint
    • Knowledge and experience in our core categoris (beauty, CPG and retail) as well as ecomm
    • Basic understanding of SEO and SEM a plus

    Interested candidates should apply by submitting a cover letter and resume to kdillon@stellarising.com or by filling out the form on this page. Only qualified candidates will be contacted.

    THIS COMPANY IS AN EQUAL OPPORTUNITY EMPLOYER