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Senior SEO Manager
As a Senior SEO Manager, you will drive growth for clients across diverse industries and nurture the next generation of SEO professionals at Stella Rising. This role involves advanced client account management, the implementation of comprehensive SEO strategies for client accounts, strong team leadership, and continuous learning in SEO. You must be adept at maintaining robust client relationships, mentoring junior team members, and staying updated on SEO best practices. The ideal candidate has demonstrated empathetic and effective employee management techniques that supports team growth.
Regular Responsibilities but not limited to:
- Autonomously spearhead client conversations to discern business objectives and ad hoc requests, translating them into holistic SEO roadmaps aligned with industry best practices. This includes the ability to quickly adjust to shifting client priorities and gaining their buy-in.
- Advanced experience in all SEO tools (Ahrefs, SEMrush, Google Analytics, Google Search Console, Screaming Frog) and ability to leverage the advanced capabilities of each platform, such as API configurations and custom extractions. Be able to train junior members to utilize these tools in more advanced ways.
- Manage and execute the implementation of SEO strategy for all department deliverables (on-page, off-page, and technical SEO). This includes overseeing and providing feedback for the work product for others on your team.
- Advanced analysis of SEO performance metrics in GA4, GSC, and Looker, such as organic traffic, rankings, conversions, and user engagement; generate comprehensive and insightful monthly reports and renewal decks for your clients
- Develop campaign strategies with the ability to deconstruct SEO ideas into actionable next steps and gain buy-in from clients. Provide support to direct reports on developing strategies that do this as well.
- Build strong client relationships through consistent communication, skillfully presenting SEO recommendations, clearly delineating project timelines, and proactively managing client expectations. This includes supporting escalated client issues for accounts that are supported by others on your team.
- Create strong partnerships with necessary internal and external teams to implement client-approved strategies, provide insights on campaign performance, and resolve client issues for your clients and the clients of direct reports.
- Continually strengthen our SEO practices by diving deeper into new SEO trends and evaluating them for client needs and effectiveness, bringing a strong POV on the learned knowledge to the team
- Hold regular 1:1's with direct reports; provide support, give feedback, and foster their career growth within the SEO team.
- Manage 3-5 direct reports at the specialist or coordinator level. Provide guidance, mentorship, and training to direct reports to enhance their SEO knowledge and skills and develop SEO strategies.
- Participate in team brainstorming meetings to share innovative ideas
- Participate in client retention and organic growth opportunities
Required Skills and Qualifications:
- Advanced understanding of complex SEO principles (including technical SEO and language related to web development) and of new developments in SEO, such EEAT, AI, Helpful Content Updates, and SGE
- Proficiency with SEO tools such as Screaming Frog, Search Console Indexing reports, GA, Looker Studio, Ahrefs, and SemRush and an understanding of complex ways to leverage these tools
- Strong understanding of how to unpack meaningful insights from data to support SEO recommendations and organic growth opportunities, including cross-channel and single-channel opportunities and problem-solving
- Advanced project management skills, attention to detail, and ability to manage multiple tasks and timelines
- Advanced communication skills, both written and verbal, to collaborate effectively with team members and stakeholders, including non-SEO and/or senior leadership client members
- Advanced client management skills, including effectively communicating SEO recommendations and their impact and independently managing timelines and projects
- Must have strong MS Office Suite skills (Excel, PowerPoint, Word, Outlook)
- Strong ability to follow deliverable processes and create result-driving custom deliverables that map back to client OKRs and true-north KPIs
- Advanced skills in both technical and on-page SEO, including understanding JavaScript, crawling and indexing, rendering, E-E-A-T, and core on-page SEO fundamentals.
- Strong experience managing e-commerce and lead-generation clients
- Strong experience managing multi-year SEO campaigns and experience with the following client campaign cycle touchpoints: onboarding, retention, QBRs, OKRs, escalations
- Strong experience uncovering clients’ strategic goals and using that to inform SEO work
- Advanced experience with Google Analytics 4 and Looker Studio
- Strong ability to develop strategies for clients that are outside the box and go beyond our normal course of deliverables
- Strong conflict resolution and client retention skills
- Experience managing team members and guiding SEO deliverables, campaign management, and data analysis
Stella Rising is a women-led company that prizes diversity, creativity, hard work and intelligence, while keeping warmth, balance and human understanding at the core of our values. Named Ad Age Best Workplace and Inc Best Workplace for multiple years running, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, wellness and technology reimbursements, home office setup support, over seven weeks of PTO, and Summer Fridays. If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com or fill out the form on this page.
Due the volume of candidates that typically apply, we will only contact qualified candidates. THIS COMPANY IS AN EQUAL OPPORTUNITY EMPLOYER
Salary Range: $90,000 - $110,000
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