Senior Specialist, Retail Advertising

SENIOR SPECIALIST, RETAIL ADVERTISING

Stella Rising is a nationally recognized marketing and media services agency creating transformative growth for superstar brands in the consumer middle market.

Stella Rising is seeking a highly motivated Senior Specialist, Retail Advertising. In this role, you will leverage your knowledge of retail media advertising strategies to contribute to the success of our diverse portfolio of retail media accounts. You'll apply your experience to independently execute and optimize high-performing retail advertising campaigns that consistently surpass client marketing objectives. The right candidate must be able work proficiently in a remote environment but love getting together in person with clients, the team, and at our company sponsored events.

Regular responsibilities but are not limited to:

  • Independently plan and launch high-performing campaigns across multiple retail media platforms (Amazon, Walmart, Target, Kroger, Instacart, etc.).
  • Develop and manage large media budgets, ensuring pacing aligns with monthly spend goals and client objectives.
  • Execute sophisticated bid strategies designed to maximize campaign efficiency and achieve client's desired outcomes.
  • Proactively monitor and optimize campaign performance using advanced analytical techniques to drive continuous improvement including A/B testing, budget allocation strategies, and bid management techniques.
  • Own daily KPI tracking and reporting, delivering insightful and actionable reports that translate complex data into clear recommendations for stakeholders.
  • Leverage data-driven insights to identify strategic opportunities and adjust campaign strategies, targeting, and other parameters to ensure long-term success.
  • Collaborate strategically with cross-functional teams to align advertising efforts with the overall account strategy and client goals.
  • Lead the development of comprehensive campaign strategies by conducting in-depth keyword research, competitive analysis, historical performance analysis, and any other relevant client-specific analyses.
  • Manage internal and external communication effectively.
  • Coordinate team communication to ensure alignment and project workflow.
  • Confidently present campaign performance and optimization strategies to clients in external meetings.
  • Stay ahead of the curve by actively researching and adopting new advertising features and industry best practices, sharing learnings with the team to foster continuous improvement and knowledge sharing.
  • Assist department leadership team with projects, as needed.

Required Skills and Qualifications:

  • Strong understanding of retail advertising campaigns & metrics.
  • Solid understanding of campaign setup, ad set and ads within the respective ad management platforms.
  • Excellent communication skills, with the ability to present ideas clearly and concisely.
  • Team player, manages up effectively and knows how and when to ask for help
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
  • Strong attention to detail and analytical mindset.
  • Financial acumen to manage budget pacing.
  • Proficiency in Retail Media platforms (e.g., Amazon Sponsored Ads/DSP, Walmart Connect, Instacart Ads, Criteo, Kroger Ads Platform, CitrusAd, etc.) and Bid Management platforms (e.g., Skai, Pacvue)
  • Ability to adapt quickly to changing priorities and work in a deadline-driven environment.
  • Proficient in MS PowerPoint, Word, and Excel, enabling efficient data analysis, reporting, and presentation creation.
  • Analytical mindset with the ability to interpret campaign data, generate insights, and contribute to data-driven decision-making.
  • Maintain retail network advertising certifications including Amazon, Walmart, Criteo, Instacart.

Stella Rising is a women-led company that prizes diversity, creativity, hard work and intelligence, while keeping warmth, balance and human understanding at the core of our values. Named an Ad Age Best Workplace and Inc Best Workplace multiple years running, the company fosters an energetic and collaborative work environment where employees come first. In addition to surprising and delighting our team, we offer an environment where employee learning and recognition is prioritized. We take care of our team through a highly competitive benefits package that includes health, vision, dental, life insurance, a 401k with company match, happiness and technology allowances, home office setup support, over 7 weeks of PTO, and Stella Flex. If this sounds like the right opportunity for you, we would love to hear from you. Please send a resume and any work samples you are most proud of to kdillon@stellarising.com.

Due the volume of candidates, we will only contact qualified candidates.   EOE

 

Salary Range: $67,000 - $75,000