Social media has, of late, seen tremendous advances—the rise of TikTok and social commerce, an increase in user time spent on platform—and difficult setbacks—iOS14 and increasing consumer distrust. The years in which DTC brands scaled quickly through inexpensive CPA costs—primarily via Facebook and Instagram—are over: the brands that relied exclusively on those tactics ultimately plateaued. This white paper, written by a team of Stella Rising social media experts, presents the new social media landscape including:
- A full overview of Facebook, Instagram, Snapchat, TikTok, and Pinterest
- iOS14: what the impacts really mean and how to mitigate them
- Ideas for diversification, with the unique opportunities each platform offers
- The growing role of social commerce and augmented reality
- Our recommendations on maximizing your brand’s social media investment
Download your copy—a must-read for brands on social—through the form on this page.
