A growth industry since 2016, beauty is expected to continue climbing through 2023. Indie brands, a boom in skincare, and brands from mega influencers and celebrities have boosted the beauty industry, all while the rise of hyper-visual social media platforms have amplified the need for consumers to maintain certain appearances. In 2020, we predict that brands both big and small will need to deal with the consequences of market oversaturation, prepare to have the term “clean” beauty investigated, and lean into technology. While the market continues to grow, new trends will evolve as consumers push for innovation, consider the environmental impact of their beauty habits, and seek newness in beauty tech and personalization.
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Stella Rising Beauty Trends 2020: Table of Contents Preview
Part 1: Introduction
Part 2: Color Gets Clean
Part 3: Without Water
Part 4: Ready for Re-Packaging
Part 5: The New Beauty Tools
Part 6: Make Me (Pretty) Smart