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A growth industry since 2016, beauty is expected to continue climbing through 2023. Indie brands, a boom in skincare, and brands from mega influencers and celebrities have boosted the beauty industry, all while the rise of hyper-visual social media platforms have amplified the need for consumers to maintain certain appearances. In 2020, we predict that brands both big and small will need to deal with the consequences of market oversaturation, prepare to have the term “clean” beauty investigated, and lean into technology. While the market continues to grow, new trends will evolve as consumers push for innovation, consider the environmental impact of their beauty habits, and seek newness in beauty tech and personalization.

Discover our predictions for the beauty trends that will shape the industry by downloading your copy now.


Stella Rising Beauty Trends 2020: Table of Contents Preview

Part 1: Introduction

Part 2: Color Gets Clean

Part 3: Without Water

Part 4: Ready for Re-Packaging

Part 5: The New Beauty Tools

Part 6: Make Me (Pretty) Smart


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